Top 5 Personal Finance Apps in Uruguay: Q4 2024 Performance

In the fourth quarter of 2024, the top personal finance apps in Uruguay displayed varied performance trends across downloads, revenue, and active users, according to data from Sensor Tower.

Splitwise saw a notable increase in weekly downloads, starting from around 800 in early October and peaking at over 2.1K by the end of December. The app's weekly revenue fluctuated, reaching a high of approximately $507 in the final week of the year. Active users also showed growth, finishing the quarter at about 20.4K.

Money manager & expenses experienced relatively stable weekly downloads, ranging from around 320 to 594. Its revenue peaked at $66 in the last week of December, and active users increased slightly to reach approximately 4.5K by year-end.

Money Tracker-Expense & Budget maintained a steady number of downloads, with a slight increase towards the end of the quarter, reaching about 281. Revenue showed a modest peak at $23 in the final week, and active users grew steadily to approximately 1.4K.

ZCuentas had a gradual increase in downloads, starting at 177 and rising to 382 by December 30. Although revenue data was not available, the app's user engagement appeared to be growing.

Lastly, Budget planner—Expense tracker saw a fluctuating download trend, ending the quarter with 264. Revenue remained low but stable, while active users showed a gradual increase, reaching 526.

These insights highlight the dynamic landscape of personal finance apps in Uruguay, with varying trends in user engagement and revenue. For more detailed analytics, visit Sensor Tower.